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ISE Marketing (15th edition, 2020)

ISE Marketing (15th edition, 2020)

  • Author: Kerin, Roger
  • ISBN: 9781260575699
  • Availability:
$NZ 172.50 Ex Tax: $NZ 172.50
Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resources package, Kerin 15e is up-to-date with additional emphases on financial, social media, marketing metrics, and decision-making. - Comprehensive - Business-Orientation - Up-to-Date - Most extensive instructor resource package on the market! - Real-world-focus: - Applying Marketing Metrics - Marketing Matters - Making Responsible Decisions - Insights About Me - Building Your Marketing Plan - Integration of Customer Journey Literature

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