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Marketing


Customer Relationship Management: Concepts and Technologies (4th Edition, 2019)

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a man..

$NZ 119.50 Ex Tax: $NZ 119.50

Essentials Of Marketing Research 4E

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$NZ 184.50 $NZ 250.00 Ex Tax: $NZ 184.50

How Brands Become Icons: The Principles of Cultural Branding

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers ..

$NZ 64.50 $NZ 83.99 Ex Tax: $NZ 64.50

Marketing 14E

Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended..

$NZ 147.50 $NZ 170.00 Ex Tax: $NZ 147.50

Marketing Research (5th Edition, 2020)

Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local a..

$NZ 197.50 Ex Tax: $NZ 197.50

Sales Talk

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$NZ 17.50 $NZ 24.99 Ex Tax: $NZ 17.50

Writing Guidelines for Business Students 5E

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$NZ 77.50 Ex Tax: $NZ 77.50

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