Default welcome msg!

Marketing


Customer Relationship Management: Concepts and Technologies (4th Edition, 2019)

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a man..

$NZ 164.50 Ex Tax: $NZ 164.50

Essentials Of Marketing Research 4E

..

$NZ 184.50 $NZ 250.00 Ex Tax: $NZ 184.50

How Brands Become Icons: The Principles of Cultural Branding

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers ..

$NZ 64.50 $NZ 83.99 Ex Tax: $NZ 64.50

Marketing 14E

Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended..

$NZ 147.50 $NZ 170.00 Ex Tax: $NZ 147.50

Marketing Research (5th Edition, 2020)

Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local a..

$NZ 197.50 Ex Tax: $NZ 197.50

Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (5th Edition, 2018)

This edition for sale in USA and Canada only. The book that has helped more than 150,000 students and researchers prepare their plan or proposal for a scholarly journal article, dissertation or t..

$NZ 154.50 Ex Tax: $NZ 154.50

Sales Talk

..

$NZ 17.50 $NZ 24.99 Ex Tax: $NZ 17.50

Writing Guidelines for Business Students 5E

..

$NZ 77.50 Ex Tax: $NZ 77.50

Showing 1 to 8 of 8 (1 Pages)

Categories

Copyright © 2017 University Book Shop. All rights reserved.

Site by Myth