Default welcome msg!

Marketing


Business-to-Business Marketing (5th Revised edition, 2020)

Brennan and Canning cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and c..

$NZ 169.50 Ex Tax: $NZ 169.50

Customer Relationship Management: Concepts and Technologies (4th Edition, 2019)

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a man..

$NZ 164.50 Ex Tax: $NZ 164.50

How Brands Become Icons: The Principles of Cultural Branding

Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers ..

$NZ 64.50 $NZ 83.99 Ex Tax: $NZ 64.50

Integrated Marketing Communications A/NZ edition (6th Edition, 2020)

Integrated Marketing Communications 6th edition explores how to coordinate all of a brand's marketing communications elements to effectively engage a target market. It also emphasises digital and inte..

$NZ 189.50 Ex Tax: $NZ 189.50

International Marketing: An Asia-Pacific Perspective 7E

Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zeal..

$NZ 173.50 Ex Tax: $NZ 173.50

Marketing 14E

Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended..

$NZ 147.50 $NZ 170.00 Ex Tax: $NZ 147.50

Marketing Research (5th Edition, 2020)

Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local a..

$NZ 197.50 Ex Tax: $NZ 197.50

Multivariate Data Analysis 7RE

For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data anal..

$NZ 163.50 Ex Tax: $NZ 163.50

Sales Talk

..

$NZ 17.50 $NZ 24.99 Ex Tax: $NZ 17.50

Spin - Selling

True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection ha..

$NZ 49.50 $NZ 54.99 Ex Tax: $NZ 49.50

SPSS Version 20.0 for Windows: Analysis without Anguish

This edition of SPSS: Analysis without Anguish continues the trend of previous editions in providing a practical text intended as an introduction to IBM SPSS Statistics 20 and a guide for Windows user..

$NZ 115.50 Ex Tax: $NZ 115.50

Writing Guidelines for Business Students 5E

..

$NZ 77.50 Ex Tax: $NZ 77.50

Showing 1 to 12 of 12 (1 Pages)

Categories

Copyright © 2017 University Book Shop. All rights reserved.

Site by Myth