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Marketing


Business-to-Business Marketing (5th Revised edition, 2020)

Brennan and Canning cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and c..

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$NZ 169.50 Ex Tax: $NZ 169.50

Consumer Behaviour

In this highly practical and engaging textbook, Szmigin and Piacentini provide the most holistic consideration of consumer behaviour available, demonstrating how seminal theories and cutting-edge rese..

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$NZ 109.50 Ex Tax: $NZ 109.50

Critical Reasoning: A Practical Introduction

We all engage in the process of reasoning, but we don't always pay attention to whether we are doing it well. This book offers the opportunity to practise reasoning in a clear-headed and critical way,..

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$NZ 78.50 Ex Tax: $NZ 78.50

Customer Relationship Management: Concepts and Technologies (4th Edition, 2019)

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a man..

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$NZ 164.50 Ex Tax: $NZ 164.50

Integrated Marketing Communications A/NZ edition (6th Edition, 2020)

Integrated Marketing Communications 6th edition explores how to coordinate all of a brand's marketing communications elements to effectively engage a target market. It also emphasises digital and inte..

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$NZ 189.50 Ex Tax: $NZ 189.50

International Marketing: An Asia-Pacific Perspective 7E

Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zeal..

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$NZ 173.50 Ex Tax: $NZ 173.50

ISE Marketing (15th edition, 2020)

Engagement. Leadership. Innovation. This market leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported an extensive instructor resource..

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$NZ 172.50 Ex Tax: $NZ 172.50

Marketing Research (5th Edition, 2020)

Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local a..

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$NZ 197.50 Ex Tax: $NZ 197.50

Multivariate Data Analysis 7RE

For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data anal..

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$NZ 163.50 Ex Tax: $NZ 163.50

Multivariate Data Analysis 8ed

For over 30 years, this text has provided students with the information they need to understand and apply multivariate data analysis. The eighth edition of Multivariate Data Analysis provides an updat..

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$NZ 149.95 Ex Tax: $NZ 149.95

Spin - Selling

True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection ha..

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$NZ 49.50 $NZ 54.99 Ex Tax: $NZ 49.50

Sports Marketing: A Strategic Perspective 6e

Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subj..

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$NZ 179.50 Ex Tax: $NZ 179.50

SPSS Version 20.0 for Windows: Analysis without Anguish

This edition of SPSS: Analysis without Anguish continues the trend of previous editions in providing a practical text intended as an introduction to IBM SPSS Statistics 20 and a guide for Windows user..

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$NZ 115.50 Ex Tax: $NZ 115.50

Writing Guidelines for Business Students 5E

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$NZ 77.50 Ex Tax: $NZ 77.50

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