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Marketing


Consumer Behaviour: Buying, Having Being

Blending local, national and international experiences and knowledge, Solomon creates a comprehensive guide to consumer behaviour. It is the only Australian-adapted marketing text utilising up-to-date..

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$NZ 164.50 Ex Tax: $NZ 164.50

Customer Relationship Management: Concepts and Technologies (4th Edition, 2019)

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a man..

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$NZ 164.50 $NZ 177.00 Ex Tax: $NZ 164.50

Customer Relationship Management: Concepts, Applications and Technologies 5E

* New edition of the leading textbook in CRM, with a much more practice-led and strategic approach than the competitors, making it more accessible to the non-technical reader. * Core adoptable text..

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$NZ 139.50 Ex Tax: $NZ 139.50

Industrial Marketing 1E

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, g..

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$NZ 139.50 $NZ 157.81 Ex Tax: $NZ 139.50

Integrated Marketing Communications A/NZ edition (6th Edition, 2020)

Integrated Marketing Communications 6th edition explores how to coordinate all of a brand's marketing communications elements to effectively engage a target market. It also emphasises digital and inte..

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$NZ 189.50 Ex Tax: $NZ 189.50

International Marketing: An Asia-Pacific Perspective 7E

Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zeal..

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$NZ 189.50 Ex Tax: $NZ 189.50

ISE Marketing 16E, 2022

Engagement. Leadership. Innovation. This market-leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resource..

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$NZ 176.50 Ex Tax: $NZ 176.50

Marketing Research (5th Edition, 2020)

Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local a..

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$NZ 197.50 Ex Tax: $NZ 197.50

Spin - Selling

True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection ha..

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$NZ 49.50 $NZ 59.99 Ex Tax: $NZ 49.50

Sports Marketing: A Strategic Perspective 6e

Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subj..

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$NZ 194.50 Ex Tax: $NZ 194.50

Writing Guidelines for Business Students 6E

Emerson, Writing Guidelines for Business Students is a reader-friendly text for all business students which provides guidance on various assignments you will be exposed to during your studies, includi..

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$NZ 74.50 Ex Tax: $NZ 74.50

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