Marketing
Blending local, national and international experiences and knowledge, Solomon creates a comprehensive guide to consumer behaviour. It is the only Australian-adapted marketing text utilising up-to-date..
$NZ 164.50 Ex Tax: $NZ 164.50
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a man..
$NZ 164.50 $NZ 177.00 Ex Tax: $NZ 164.50
* New edition of the leading textbook in CRM, with a much more practice-led and strategic approach than the competitors, making it more accessible to the non-technical reader. * Core adoptable text..
$NZ 139.50 Ex Tax: $NZ 139.50
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, g..
$NZ 139.50 $NZ 157.81 Ex Tax: $NZ 139.50
Integrated Marketing Communications 6th edition explores how to coordinate all of a brand's marketing communications elements to effectively engage a target market. It also emphasises digital and inte..
$NZ 189.50 Ex Tax: $NZ 189.50
Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zeal..
$NZ 189.50 Ex Tax: $NZ 189.50
Engagement. Leadership. Innovation. This market-leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resource..
$NZ 176.50 Ex Tax: $NZ 176.50
Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local a..
$NZ 197.50 Ex Tax: $NZ 197.50
True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection ha..
$NZ 49.50 $NZ 59.99 Ex Tax: $NZ 49.50
Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subj..
$NZ 194.50 Ex Tax: $NZ 194.50
Emerson, Writing Guidelines for Business Students is a reader-friendly text for all business students which provides guidance on various assignments you will be exposed to during your studies, includi..
$NZ 74.50 Ex Tax: $NZ 74.50