Accounting Principles and Practice for New Zealand Students is authored by Mary Low, Howard Davey, Anthony Ling, Umesh Sharma and Alvin Cheng. This book is designed to provide an introduction to the ..
Bank Management and Financial Services, now in its ninth edition, is designed primarily for students interested in pursuing careers in or learning more about the financial services industry. It explor..
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Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a man..
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'Entrepreneurship in Hospitality and Tourism: a global perspective' gives a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry..
Environmental and Natural Resource Economics is the best-selling text for natural resource economics and environmental economics courses, offering a policy-oriented approach and introducing economic t..
Essential Mathematics for Economics and Business is established as one of the leading introductory textbooks on mathematics for students of business and economics. Combining a user-friendly approach t..
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This book describes valuation as an exercise in financial statement analysis. Students learn to view a firm through its financial statements and to carry out the appropriate financial statement analys..
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This ninth edition of CCH's popular company and securities law guide provides a clear, informative and up-to-date explanation of this important area of business law. Since the previous edition was pub..
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers ..
Integrated Marketing Communications 6th edition explores how to coordinate all of a brand's marketing communications elements to effectively engage a target market. It also emphasises digital and inte..
Discover the proven, market-leading text that is a favorite among students of all backgrounds for its clear, concise treatment of international trade and finance theory. Carbaugh's INTERNATIONAL ECONO..
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Gain the solid understanding of theory and practical insights you need for success in international finance today with Madura's best-selling INTERNATIONAL FINANCIAL MANAGEMENT, 14E. This reader-friend..
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Accounting Information Systems 3e covers the four roles for accountants with respect to information technology: users of technology and information systems, managers of users of technology, designers ..
Melissa Schillings Strategic Management of Technological Innovation, is the world leading innovation strategy text, written with the needs of both business students and engineering students. It appro..
Labor Economics, seventh edition by George J. Borjas provides a modern introduction to labor economics, emphasizing both theory and empirical evidence. The book uses many examples drawn from state-of-..
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Chad Jones's Macroeconomics teaches students to think like modern macroeconomists, with strong and engaging growth coverage and a more intuitive approach to models. Praised by adopters for its clear e..
A Complete View of MacroeconomicsDornbusch, Fischer, and Startz's Macroeconomics relies on straightforward explanations by emphasizing concepts over technique, and fitting difficult material into a la..
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship..
Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended..
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how dest..
Originally published in 2003, Mathematical Techniques in Finance has become a standard textbook for master's-level finance courses containing a significant quantitative element while also being suitab..