Accounting Principles and Practice for New Zealand Students is authored by Mary Low, Howard Davey, Anthony Ling, Umesh Sharma and Alvin Cheng. This book is designed to provide an introduction to the ..
This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter o..
Bank Management and Financial Services, now in its ninth edition, is designed primarily for students interested in pursuing careers in or learning more about the financial services industry. It explor..
Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a man..
Environmental and Natural Resource Economics is the best-selling text for natural resource economics and environmental economics courses, offering a policy-oriented approach and introducing economic t..
Essential Mathematics for Economics and Business is established as one of the leading introductory textbooks on mathematics for students of business and economics. Combining a user-friendly approach t..
Financial Accounting, 6th Edition presents accounting in a cutting-edge interactive digital format designed to motivate students by taking the road blocks out of self-study and to facilitate mastery t..
This ninth edition of CCH's popular company and securities law guide provides a clear, informative and up-to-date explanation of this important area of business law. Since the previous edition was pub..
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers ..
Discover the proven, market-leading text that is a favorite among students of all backgrounds for its clear, concise treatment of international trade and finance theory. Carbaugh's INTERNATIONAL ECONO..
For students taking a course in International Economics. Capture students' attention with the issues and real data of today's most recent policy controversies. International Economics is an accessibl..
For courses in Introductory Econometrics Engaging applications bring the theory and practice of modern econometrics to life Ensure students grasp the relevance of econometrics with Introduction to Ec..
Gain an understanding of how econometrics can answer today's questions in business, policy evaluation and forecasting with Wooldridge's INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 7E. Unlike traditi..
Econometrics is the combined study of economics and statistics and is an 'applied' unit. It is increasingly becoming a core element in finance degrees at upper levels. This first local adaptation of ..
Investment Science, Second Edition, provides thorough and highly accessible mathematical coverage of the fundamental topics of intermediate investments, including fixed-income securities, capital asse..
Melissa Schillings Strategic Management of Technological Innovation, is the world leading innovation strategy text, written with the needs of both business students and engineering students. It appro..
Labor Economics, seventh edition by George J. Borjas provides a modern introduction to labor economics, emphasizing both theory and empirical evidence. The book uses many examples drawn from state-of-..
Chad Jones's Macroeconomics teaches students to think like modern macroeconomists, with strong and engaging growth coverage and a more intuitive approach to models. Praised by adopters for its clear e..
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship..
Kerin/Hartley's Marketing 14th edition is the most robust Principles of Marketing solution available to meet the needs of a wide range of faculty. Marketing focuses on decision making through extended..
Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering both destination marketing and destination management in one volume. It focuses on how dest..
Gerard Cachon and Christian Terwiesch, Matching Supply with Demand: An Introduction to Operations Management, 4e is the most authoritative, cutting-edge book for operations management MBAs. The book d..
Principles of Economics 7th edition combines microeconomics and macroeconomics into one volume for students who take a full year's course. The latest edition of this text continues to focus on importa..
Principles of Law for New Zealand Business Students is designed for students of the commercial law paper in the New Zealand Diploma in Business and those taking introductory law courses for business d..
This second edition of Woods and West's The Psychology of Work and Organizations provides a complete introduction to how psychology and the world of work interact. Completely updated to reflect all th..
Now in its third edition, Woods and West's The Psychology of Work and Organizations provides students with a complete introduction to how psychology can help us to better understand the world of work ..
With over 400,000 copies sold, Research Methods for Business Students, is the definitive and market-leading textbook for Business and Management students conducting a research-led project or dissertat..
New Zealand's wine came to the world's attention in the late 1980's with its production of some of the best quality sauvignon blancs. Since then the industry has grown significantly and has increasing..
One of the most important challenges that people in senior management positions face is the responsibility of ensuring their organizations' effective practice of performance management. As this book r..
Wine is becoming increasingly popular in the Anglophone world and there are many books available which describe how and where it is made. However, none address the fundamental questions of different s..
Whilst "Wine Marketing: A Practical Guide" also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following inval..