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Marketing

International Marketing: An Asia-Pacific Perspective 7E

Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zeal..

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$NZ 173.50 Ex Tax: $NZ 173.50

Multivariate Data Analysis 7RE

For graduate and upper-level undergraduate marketing research courses. For over 30 years, this text has provided students with the information they need to understand and apply multivariate data anal..

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$NZ 109.50 $NZ 169.50 Ex Tax: $NZ 109.50

Qualitative Research Methods: Collecting Evidence, Crafting Analysis, Communicating Impact

Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a ?how-to? guide for qualit..

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$NZ 79.99 Ex Tax: $NZ 79.99

Spin - Selling

True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection ha..

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$NZ 49.50 $NZ 54.99 Ex Tax: $NZ 49.50

SPSS Version 20.0 for Windows: Analysis without Anguish

This edition of SPSS: Analysis without Anguish continues the trend of previous editions in providing a practical text intended as an introduction to IBM SPSS Statistics 20 and a guide for Windows user..

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$NZ 115.50 Ex Tax: $NZ 115.50

Writing Guidelines for Business Students 5E

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$NZ 77.50 Ex Tax: $NZ 77.50

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