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Present microeconomic theory as a way of viewing the world with MICROECONOMICS: AN INTUITIVE APPROACH WITH CALCULUS, 2E. This book builds on the basic economic foundation of individual behavior. Each ..
$NZ 224.50 Ex Tax: $NZ 224.50
Principles of Economics 7th edition combines microeconomics and macroeconomics into one volume for students who take a full year's course. The latest edition of this text continues to focus on importa..
$NZ 174.50 Ex Tax: $NZ 174.50
For introductory courses in managerial finance. Using financial concepts to solve real-world problems with a proven teaching and learning framework The Teaching and Learning System - a ..
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rinciples of Tourism: A New Zealand Perspective by Alan Collier is designed to give the reader an overall view of the tourism industry. The emphasis of the text is on New Zealand tourism. In addition,..
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Now in its third edition, Woods and West's The Psychology of Work and Organizations provides students with a complete introduction to how psychology can help us to better understand the world of work ..
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The market-leading textbook that offers clear, robust and pragmatic guidance on your dissertation or research project. Ranked as the most highly cited text in Business, Marketing, Accounting & Economi..
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True or false? In selling high-value products or services: "closing" increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection ha..
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Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subj..
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Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is..
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A multidisciplinary approach to performance management, demonstrating how the four disciplines of strategic management, organizational behaviour, organizational theory, and management accounting work ..
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The final revision of this classic bestseller, the 7th edition defines the common thread linking the world's greatest economic thinkers and explores the philosophies that motivate them. Hailed by Galb..
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For undergraduate students in business, management and psychology, as well as those studying for professional qualifications. Gain a clear and authoritative introduction to human behaviour..
$NZ 174.50 Ex Tax: $NZ 174.50
Emerson, Writing Guidelines for Business Students is a reader-friendly text for all business students which provides guidance on various assignments you will be exposed to during your studies, includi..
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